The warm art of wool

We explore the latest trends in unique, handmade custom flooring from Designer Rugs who are in the business of turning wool from South Island farms into works of art.

New Zealand owned and operated company Designer Rugs specialises in unique, handmade custom rugs and carpets for residential and commercial interiors. With exclusive world-renowned collections by artists, designers and celebrities.

When it comes to warming up your home Designer Rugs managing director Laura Furey says, “Colourful woollen runners are a great way to create warmth in hallways. Laura adds that, “Felted yarns are making a come-back due to their plush and textural viewpoint, modernised as a dense cut pile instead of a full shag pile.”

Regularly extolling the virtues of New Zealand wool to interior designers, architects and clients alike, Laura enjoys explaining why the business uses this amazing yarn as the primary material in its premium rugs.

Wool is a long-lasting material, warm in winter, cool in summer. It retains memory for an opulent bounce-back, giving superior softness underfoot.

“Many people are not aware of the multitude of health and environmental dangers of synthetic materials that are now being used in clothing, furniture and in the built environment,” says Laura.

The natural fibre allows Designer Rugs to create intricate details and patterns in its rugs and carpets. The wool fibre locks dust in until vacuumed out, so, effectively, New Zealand wool cleans your air.

With today’s open-plan spaces, rugs are increasingly used where walls once were – transforming rugs from flooring into art.